Display device



Nov. 1924- I 1,517,068

G. HORNECKER DISPLAY DEVICE Filed July 21 1924 York Patented Nov. 25, 1924.

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DISPLAY Davies.

Application filled July 21, 1924. Serial N'o. 727,157. v

To all whom. it may concern:

Be it known that I, GEORGE HoRNEcKEn, a citizen of the United States, and a resident of Elmhurst, Queens County, New

have invented a new and useful Impro'veinent in Display Devices, of which the v following is a. specification.

This invention relates to display devices, and with regard to certain more specific features, to a representation of'a pyramidal stack of cans, cartons, or other objects and the like, and a display support therefor.

Among tion may be noted the provision of a simple and inexpensive device for displaying the perspective likeness of a stack (01'' successive tiers) of objects and the like, together with suitable legends; and the provision of a strikingly attractive device of this type which can be made from two blanks and shipped flat. Other objects will be in part obvious and in part pointed out hereinafter.

The invention accordinglycomprises the features of construction, combinations of elements, and arrangements of parts. which are exemplified in the constructions hereinafter described-and the scope of the application of which will be indicated in the fol- -1owing'claims:

In the accompanying drawings, in which is shown one of various possible embodiments of this invention, V

Fig. 1 is a plan view of the main supporting member laid-flat;

- Fig. 2 is a plan view of the central auxiliary display member laid flat;

Fig. 3 is a front elevation of the device in assembled display position;

Fig. 4 is a right side elevation of Fig. 3;

Fig. 5 is a top plan view of Fig. 3;

Fig. 6 is a plan view of the.- complete device folded for shipment;

Fig. 7 is an edge view of Fig. 6; and Fig. 8 is a top plan view of a modification.

Similar reference characters indicate corresponding parts throughout the several views of the drawings. 1

Referring now more particularly to Fig. 1 of the accompanying drawings, there is illustrated at 1 a main support formed of a single sheet of suitable material such as patent coated manila. vFor a size such as 18 X 44 inches, a thickness of points. is suitable.

the several objects of the, inven-v The device may take a variety of forms. 65

In Figs. 1 to 4, its tiered members may be represented as being lithographed with representations of cans. These members may also carry suitable legends, and the objects represented may be varied in kind. The device is particularly well adapted to depicting articles in tiers, regular or otherwise.

In making the main support lshown in Fig. 1 only two operations arerequired,' namely, die-cutting. The 7, 9, 11 and 13 bending of the ping form shown Figs. 1. 2, 6 and? to a double dotted lines 3, 5, indicate scoring to facilitate display form shown in,Fig s.'3, 4 and 5!.

The double solid lines 15, 17, 19 and 20 indicate incisions or slotting for freeing certain portions from others and interlocking purposes as will be hereinafter, described.

The scores 31 and 13 serve to bend the 5 central portions of the dis lay tiers forward for perspective effect, w ile the score 11 serves to bend thefcentral portion of the mtermediate portion 'rea'rwardly to facilitate interlocking with the central auxiliary member 33 shown in Fig. 2. The incisions 19 and 20 outline the upper an lower tierv illustrations on one edge and re ieve them for bending purposes.

material as the above-mentioned support 1.- It may lithographed and die cut by the same process. This member '33 comprises the case 'of the upper tier by bending on 100 the score 31. The central intermediate portion 29 is bent rearwardly on the score 11.

The auxiliary device 33 'is then bent forwardly'on score 35.

The two bent devices are interlocked by Imeans of the airs of incisions 15, 17 and 41, 43, the auxiliary display 33 filllng in the void left in support 1. caused when the mlithographing or equivalent and device from the fiat or ship- The auxiliary second piece or member 33 comprises a: sheet made of the same kind of sections 37 and 39 adapted to be folded 17 of thesupport 1 said pairs of in- 5 on the said wings, thereby presenting a termediate section 29 was bent rearwardly r (Fig. 5). The display section 33 now forms the central oflset tier in the apparent stack, the upper display section 27 the upper rearwardtier, and the lower display section 25 the forward lower tier (Fig. 4). The rel-' ative depths of the upper and lower tiers is governed. by the length of slots forming 1 them as illustrated in Figs. 1 and 5. The

number of central secondary display sections 33 to be inserted as section or tier members may be multiplied, depending upon the number of tiers required. Their apparent size is governed in part by the positioning of their interlocking slots.

The side wings 21 and 23 may now be set at any desired angle,'the preferred position being in line and parallel'to one a11- other. By having the central portion of the device stand outside of the plane of the side wings, the central portion appears to be in space perspective with respect to the advertising or display material represented striking appearance a, the observer.

In order to ,make the assembly of a permanent nature the hinges 45 and 47 made of paper, cloth or a like flexible-sheet material are glued to the two portions of'the device at the rear of the lower portions of the interlocking incisions 15, 41 and 17, 43.

These hinges prevent the device from .of t e article.

falling in two when picked up for folding,

prior to v shipment or displacing,, and yet permit its being completely folded as shown in Fig. 6;

It will be seen that no extraneous. supports are required, and only a small amount of luing is re uired in the manufacture.

xpensive folding in manufacture is eliminatedentirely.

The lower edge of the part 33, it will be noted, is on the same surface as the lower edgeof the support, and has likenesses of the objects illustrated or lithographed to said bottom edge .of the part 33: Thus if the eye of an observer should be higher be lost.

than the upper edge of the lower tier display. the illusion of perspective would not Likewise, the upper tier display has its relieving slot 20 cut lower than the upper lever. of the auxiliar piece 33 or central tier display, and is hthographed to said slot for the same reason as stated above. ;Theoverlapping eifectbetween the second and third tier' need not be carried out so far however as between the first and second tiers. because-the observers eye is not at so great an elevation above this point as the previous one.

A preferred way of folding for shipment is showir'in Figs. 6 and 7. The assembled device, on display, is grasped by the side wings and they are drawn away from one another. This actiontflattens out the assembled device in the manner of a pair of lazy-tongs when len hened. The hinges flatten. Next the w ole device is folded rearwardly on the central scores 31, 13 and 11. 'Then the side wings 21 and 23 are bent forwardly on the scores 3 and 5. The result is a fiat folded position of the device which is about one-fourth the display size in area. The flatness and compactness when folded are highly desirable features in shipping.

In Fig. 8 there is shown an alternative position for the tiers in which they appear to be stacked in round columns. This effect is obtained by scoring the tier pieces a multiple number of-times, vertically along the outlines 'of the illustrations and then folding forward as heretofore described. The increased number of scores facilitates bending to the more or less rounded contour.

In view of the above, it will be seen that the several objects of the invention are achieved and other advantageous results said secti-ons; said one-piece second piece comprising a forwardly bent flat section adapted to interlock and hinge with said bent central section.

2. An advertising device comprising a one piece support; and a one piece second piece; said one piece support comprising a lower forwardly bent section, an upper forwardly bent section, two side Wings, and a rearwardly bent central section joining all the aforesaid sections; said one-piece second piece comprising a forwardly bent flat section adapted to interlock and hinge with the aforesaid rearwardly bent central section. An advertising device comprising a one said one pic e support comprising a lower piece support 5 and a one piece second piece;

forwardly, nt section of legends, an upper forwardlybent smaller section of legends,

two side wings and a rearwardly bent central section, ommg all the aforesaid sections; said one-p1ece second piece compr1sing a forwardly bent section of legends, said section having an apparent size midway between the upper and. lower sections of legends,

legends and adapted to be interlocked and hinged with the aforesaid rearwardly bentcentral section.

4-. An advertising device comprising a one piece support; and a one piece second piece; said one piece support comprising a lower forwardly bent section of legends, an upper forwardly bent smaller section of two side wings and a rearwardly bent central section, joining all the aforesaid sections; said one-piece second piece comprising a forwardly bent section of le ends, said section having an apparent size mldway between the upper and lower sections of legends and adapted to be interlocked and hinged with the aforesaid rearwardly bent central section, and to overlap in forward projection the aforesaid two forwardly bent upper and lower sections.

5'. An advertising device comprising a onepiece support and a one-piece second piece; said one-piece support comprising a flat piece of material having horizontal slots one above the other the section below the lower slot bent forwardly, the section above the upper slot bent forwardly, the section between the slots bent rearwardly; and side wings; the one piece second piece comprising a forwardly bent piece adapted to interlock with'and be hinged to the aforementioned rearwardly bent section.

6. An advertising device comprising a one-piece support and a one-piece second plece; said one-piece support comprising a flat piece of material having horizontal slots one above the other the section below the lower slot bent forwardly and formed as a tier of objects, the section above the upper slot bent forwardly and formed as :1, tier of objects, the section between the slots bent rearwardly; and side wings; the one piece second piece comprising aforwardly bent piece formed as a tier of objects adapted to interlock with and be hinged to the aforementioned rearwardly bent section.

7. An advertising device comprising a onepiece support and a one-piece second piece; said one-piece support comprising a flat piece of matdrial having horizontal slots -one above the other the section below the lower slot bent forwardly and formed as a tier of objects, the section above the upper slot bent forwardly and formed as a tier of objects, the section between the slots bent. rearwardly; and side wings; the one piece second piece comprisinga forwardly bent piece formed as a tier of objects adapted to interlock with and be hinged to the afore mentioned rearwardly bent section, and overlap-in forward projection both the upper and lower forwardly bent tier forms.

8. An advertising device comprising a one-piece support and a one-piece second piece; said. one-piece support comprising a flat piece of material having horizontal slots one above the other, once with a relatively long lower slot and once with a relatively short upper slot, the section below the lower slot bent forwardly, the section above the upper slot bent likewise, the section between the slots bent rearwardly, means for bending as described and side wings with means for bending them into place; the one-piece second piece comprising a forwardly bent piece, with means for so bending, adapted by means of vertical slots in its to interlock with the aforementioned rear-- wardly bent section.

- 9. An advertising device comprising a one-piece support and a one-piece second piece; said one-piece support comprising a flat piece of material having horizontal slots one above the other, once with a relatively long lower'slot and once with a relatively short upper slot, the section below the lower slot bent forwardly, the section above the upper slot bent likewise, the section between the slots bent rearwardly and slotted upwardly from its lower edge, means for bending as described, and side wings with means for bending them into place; the one-piece second piece comprising a forwardly bent piece, means for so bending, vertical slots in its top edge adapted to engag the aforementioned slots in the one-piece support and means for overlapping in forward projection portions of the one-piece second piece with the upper and lower forwardly bent sections of the one-piece support.

In testimony whereof, I have signed my name to this specification this 14th day of July, 1924.

GEO. HORNECKER.

upper edge 

